I had my first touch with OneTrust in 2018. Since then, I’ve worked with the tool many times as it remains one of the market’s most popular consent management platforms (CMP). This post goes through how you can integrate OneTrust with the consent configuration feature in Tag Manager.
Integrate OneTrust with Google Tag Manager Read More »
In this blog post, I’ll share a simple server-side GTM client template that you can use to pull visitor user properties back to the website to the client device. You can then push the data to the dataLayer to make it easily accessible for client-side tracking or personalization use cases.
Pull visitor data through server-side Tag Manager to the dataLayer Read More »
This post will show you how to create your own IP lookup API for Google Tag Manager using a Google Cloud Function. The location data can then be pushed to the dataLayer using a custom HTML tag.
GTM geolocation API Cloud Function Read More »