I had my first touch with OneTrust in 2018. Since then, I’ve worked with the tool many times as it remains one of the market’s most popular consent management platforms (CMP). This post goes through how you can integrate OneTrust with the consent configuration feature in Tag Manager.
In this blog post, I’ll share a simple server-side GTM client template that you can use to pull visitor user properties back to the website to the client device. You can then push the data to the dataLayer to make it easily accessible for client-side tracking or personalization use cases.